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Singapore's Valuair scores a first with launch of in-flight magazine V and was recently voted Asia's Number Two low-fare airline by SKYTRAX World Airline Awards 2005.

In a first for a non-full service carrier, Valuair unveiled the inaugural issue of its monthly in-flight magazine V to invited guests at a launch recently. The magazine will be available on all Valuair flights. In addition to destination, beauty, heath, lifestyle food and technology information, passengers will also have an in-flight shopping catalogue, menu and entertainment guide at their fingertips.

"Having created a new market space lying between the full service and low cost segments, this new advertising campaign and inflight magazine in essence represents our coming of age. We have been operating for more than a year now, chalking up close to one billion available seat kilometers, and we're here for the long haul," said Mr Lim Chin Beng, Chairman of Valuair. "Unlike budget airlines, we are in the business of offering a unique flying experience which combines the best of the low cost and full-service models. We are the airline of choice for the smart traveler."

The launch of V follows the recent introduction of PEA, or Personal Entertainment Appliance, Valuair's own in-flight entertainment system available on selected flights for a nominal fee.

"The latest series of developments underscore our commitment to continually enhance the Valuair experience through the introduction of innovative offerings for our passengers," said Mr Lim. "Low fare does not necessarily mean no frills... there are full service airlines, budget airlines and then there is Valuair."

BTI is offering an exclusive fare deal to Communique readers. Fly Valuair from:

• Singapore to Bangkok from SGD120 or
• Singapore to Hong Kong from SGD195.

Conditions apply, please contact BTI for details.